Fashion brands like G-star, Gsus, BlueBlood, Iris van Herpen, 10 feet, Warmenhoven & Venderbos, and fashion designers like Mart Visser, Viktor & Rolf, Sheila de Vries, Marlies Dekkers and Frans Molenaar are based in Amsterdam.

Modelling agencies Elite Models, Touche models and Tony Jones have opened branches in Amsterdam. Supermodels Yfke Sturm, Doutzen Kroes and Kim Noorda started their careers in Amsterdam. Amsterdam has its garment centre in the World Fashion Center.

Buildings which formerly housed brothels in the red light district have been converted to ateliers for young fashion designers.